How to Report on Content Marketing by Jimmy Daly of Superpath

We hosted Jimmy Daly, co-founder and CEO of Superpath, on the Clearscope webinar.

His talk on “How to Report on Content Marketing (Narratives, Numbers, Names, Nuance)” was full of insightful takeaways that covered the scope of content reporting.

Jimmy reviewed the four fundamentals of an effective content marketing report. He covered:

• Narrative, and how to bring the right strategic context to your work
• Numbers, and knowing what data points to ignore when
• Names, and why gathering social proof is more effective than a number
• Nuance, and how to frame success and learnings inside the larger business strategy

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Watch the full webinar